Cingular Wireless purchased AT&T Wireless in 2004 and wanted to commemorate the merger for all current and new employees. Their theme was “Team.”
Our Solution: Since it was taking place during the football season, we proposed for every employee to receive a compress t-shirt in the shape of a football with a printed insert displaying the logo on one side and announcing the merger on the other side.
Top Level Executives received NFL Game Footballs and Riddell helmets for office display. The helmets had their new corporate PMS colors and logos on the top, sides, front and back. This all tied together perfectly with their theme “TEAM” because everyone knows football is the ultimate team game.
